Four times each year, Nielsen surveys people in the Boise
Designated
Market Area (DMA) to determine television-viewing habits.
The Boise DMA is comprised of 11 counties in Southwest Idaho
and 1 county
in Southeast Oregon.
The Boise DMA is ranked 113* |
| Counties |
| Twelve counties compose the Boise DMA. Ada, Boise, Canyon, Gem, & Owyhee counties comprise our Metro and account for 84% of the television households in our DMA. |
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| Boise DMA Counties (Nov. '07) |
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| County TV HH County TV HH |
| Ada 142,360 (Metro) Owyhee 3,750 (Metro) |
| Adams 1,390 Payette 7,910 |
| Boise 2,850 (Metro) Valley 3,750 |
| Camas 480 Washington 3,760 |
| Canyon 61,530 (Metro) Malheur 9,730 |
| Elmore 8,540 |
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| Gem 5,970 (Metro) |
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| Total TV HH--251,920 |
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| *Source: Nielsen U.S. Television Household Estimates, Sept. 2007 |
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