Four times each year, Nielsen surveys people in the Boise
Designated
Market Area (DMA) to determine television-viewing habits.
The Boise DMA is comprised of 11 counties in Southwest Idaho
and 1 county
in Southeast Oregon.
The Boise DMA is ranked 112* |
| Counties |
| Twelve counties compose the Boise DMA. Ada, Boise, Canyon, Gem, & Owyhee counties comprise our Metro and account for 85% of the television households in our DMA. |
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| Boise DMA Counties (Nov. '07) |
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| County TV HH County TV HH |
| Ada 147,470 (Metro) Owyhee 3,880 (Metro) |
| Adams 1,660 Payette 7,950 |
| Boise 2,760 (Metro) Valley 4,290 |
| Camas 470 Washington 3,870 |
| Canyon 63,290 (Metro) Malheur 10,000 |
| Elmore 9,860 |
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| Gem 6,310 (Metro) |
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| Total TV HH--261,810 |
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| *Source: Nielsen U.S. Television Household Estimates, Sept. 2011 |
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